So with an idea in mind, I took a trip to the newly opened Houston location to try out the semi-permanent ink for myself. But even if I have a concept of what I would like the artist to bring to life, I still have a few lingering fears. I want to ensure that every piece has a meaning behind it-it is permanent, after all. Now that I’m older, I have a few small regrets and my approach to planning tattoos is much different. Inclusivity is the number-one value of Ephemeral and their goal is to expand to as many tattoo wearers as possible, whether that’s through the no-commitment ink or by the innovative experience they’ve created.My body art journey began during my undergrad years, and many of my tattoos were chosen without much thought. You see this in our marketing, our brand identity and it translates into the space itself.” Then on top of that, we have something that’s premium and something that feels like an elevated experience. Then you blend in the science and the proprietary technology, something that can be somewhat clinical. On the other end of the spectrum is something that's playful, something that's a little more accessible and one that’s a little bit less serious. We understand that that is largely the origin of our opportunity. On one end of the spectrum, we understand that there is traditional tattoo culture that is deeply important to us. “The reason why we wanted to have a multi-logo treatment was because we recognized that there are a potential bevy of tensions and contradictions that Ephemeral has. “If you go to our website today and refresh your screen, you'll see four different logos every single time you enter,” Liu says. Everything feels meaningful, even down to the company’s four different logos. Liu says these two worlds collide by the contrast of the design, like the powder-coated metal cages that honor the edge of the traditional nature of tattoos augmented by sheer curtains with a light color palette. Liu and Sakhai and the Ephemeral team have a deep respect for the tattoo community. He sourced all of the furniture from local vendors in Brooklyn sourced the plants from a shop in Greenpoint and hired Brooklyn Fabrication for all of the millwork.ĭespite the complete departure from the look and feel of a traditional tattoo parlor, it’s obvious that without permanent tattoos, Ephemeral wouldn’t exist. Trentacoste wanted the place to feel like authentic Brooklyn and support small local businesses. “We also have kinetic sculptures that are constantly in motion and are very soothing, and then I worked with a woman out of California who does tabletop water fountains so you hear and see the water that might make clients calm down.” “Each room has its own unique color, which is super monochromatic, and we wanted to create ‘zone-out’ moments for our clients by adding moving sand art, and we have sand art that fades over the hour,” he says. Each room includes a massage table for clients to sit down when receiving their tattoos and the tattoo artist’s materials, so clients aren’t out in the open getting their tattoos.Ī made-to-fade tattoo that will fade in one year. Unlike many traditional tattoo parlors, Ephemeral has private rooms that are divided by a translucent curtain to give both the artist and the client privacy. However, we didn’t want it to be a polished, brand-new space we wanted to feel authentic.” We wanted to create a homey vibe where you walk in and it felt familiar and not have it be too noisy. “There are concrete floors, which we balanced with natural woods. “We added translucent curtains in soft, light colors,” Trentacoste says. Pops of color like soft pinks, blues and ivories infuse a sense of calm into the space. The entrance features exposed partitions made of natural wood, plants, a refrigerator of colorful drinks and contemporary light fixtures. Upon walking into the studio, it feels minimalist, yet warm and even somewhat residential via the contemporary furniture choices. There is this industrial roughness to the space through the use of stainless steel and metals, but then wanted to soften it up quite a bit.” “How could we create something that felt calm, familiar and might take the edge off? We wanted to pay homage to what came before us, as we have a deep respect for the tattoo community. “We really wanted to think about our customers who are getting a tattoo for the first time, which is an anxiety-inducing experience,” Trentacoste says.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |